In 1975, Mr. K. Subramaniyan embarked on a pioneering journey in the oil industry by starting a rotary oil and oil cake business in Virudhunagar, Tamil Nadu. Initially, the business focused on selling oil and oil cakes without a brand name, laying the foundation for what would become a renowned family enterprise.

In 2006 With an experience of more than 31 years, launched sesame oil in a new consumer packing in the brand name ‘Insuvai Sesame Oil’. INSUVAI sesame oil is a natural cooking medium. Today ‘INSUVAI’, has one of the largest quantity cold pressed sesame oil manufacturer in Tamilnadu.